General Terms and Conditions of Sale
APEX Advisory Group — Version in force, January 2026
Article 1 — Identification of the Service Provider
APEX Advisory Group is a consulting and digital services structure whose registered office is established in France. Contact: apex.advisory.groupfr@gmail.com Website: apex-advisory-groupfr.com
Article 2 — Purpose and scope
These General Terms and Conditions of Sale (hereinafter the “GTCS”) are intended to define the rights and obligations of the parties in connection with the supply of services by APEX Advisory Group (hereinafter “the Service Provider”) to any natural or legal person (hereinafter “the Client”). They apply to the exclusion of all other terms and conditions, in particular those of the Client. Placing an order implies the Client's full and unreserved acceptance of these GTCS, which the Client acknowledges having read and understood before any validation. Any contrary condition stipulated by the Client shall, failing express acceptance, be unenforceable against the Service Provider, regardless of the moment at which it was brought to the Service Provider's attention.
Article 3 — Description of the services
The Service Provider offers the following services: 3.1 Creation of professional, high-end websites, including graphic design, development, integration of content and publication online. 3.2 Management and running of social media, in particular the Meta platforms (Instagram and Facebook), including content creation, editorial planning and moderation. 3.3 Creation of advertising and premium visual content intended for digital media. 3.4 Development and deployment of customer acquisition strategies via the Meta Ads and Google Ads advertising platforms. 3.5 Digital strategy consulting, performance analysis and continuous optimization of marketing activities. 3.6 Overall support for business development and company growth. The detailed services for each offer are specified on the pricing pages of the Service Provider's website, which form an integral part of these GTCS.
Article 4 — Ordering procedure
Any order is deemed firm and final upon validation of payment by the Client. The Service Provider will acknowledge receipt of the order electronically as soon as possible. The Client undertakes to provide accurate, complete and up-to-date information when placing the order. In the event of incorrect information, the Service Provider reserves the right to suspend or cancel the service.
Article 5 — Obligations of the Client
The Client undertakes to: 5.1 Provide, within the agreed time limits, all the elements necessary for the proper performance of the services (texts, visuals, access to accounts, commercial information, etc.). 5.2 Appoint a contact person who is available and authorized to take the decisions necessary for the proper conduct of the assignment. 5.3 Approve the deliverables within a reasonable time. Any absence of response within 7 working days following the sending of a deliverable shall constitute tacit approval. 5.4 Respect intellectual property rights and ensure that the elements sent to the Service Provider do not infringe the rights of third parties. 5.5 Pay the sums due on the agreed due dates, without withholding or set-off.
Article 6 — Obligations of the Service Provider
The Service Provider undertakes to: 6.1 Perform the services ordered with care, diligence and professionalism, in accordance with the applicable professional standards. 6.2 Allocate the appropriate human and technical resources to the assignments. 6.3 Inform the Client of any event likely to affect the proper performance of the services. 6.4 Maintain the confidentiality of the information communicated by the Client in the context of the business relationship. 6.5 Keep its skills up to date and adapt its methods to developments in digital platforms and tools.
Article 7 — Performance deadlines
7.1 Delivery of the website is scheduled within a maximum period of 7 days from receipt of all the elements necessary for its production and from payment or validation of the order. 7.2 This deadline assumes that the Client provides the information, content and approvals requested within the necessary time. Any delay directly caused by a failure to respond, the late transmission of elements or a request for an additional modification by the Client entails a proportionate postponement of the delivery deadline, without the Service Provider being able to be held liable for it. 7.3 The deadline is suspended in the event of force majeure within the meaning of Article 1218 of the French Civil Code, as well as in the event of an event beyond the Service Provider's control rendering performance impossible or substantially more difficult, in particular the lasting interruption of hosting services, of domain name registration services or of the third-party platforms necessary for publication online. The Service Provider shall inform the Client thereof without delay and the parties shall agree on a new delivery date. 7.4 The deadlines applicable to the other services referred to in Article 3, which are performed over time, are agreed in writing between the parties.
Article 8 — Intellectual property
8.1 Ownership of the website and delivery of the source code All the creations, developments, visuals, texts, strategies and content produced by APEX Advisory Group in the context of the services remain the exclusive property of the Service Provider until full payment of the sums due. From the full payment of the service, the Service Provider delivers to the Client the source code of the website produced specifically for the Client and assigns to the Client, definitively and without limitation in time, full ownership of the elements developed specifically for the Client's website: source code, style sheets, scripts, mock-ups, texts and visuals created for the order. This assignment gives the Client the right to use, host, reproduce, modify, further develop, transfer and assign its website, for any use including commercial use, without territorial or sector exclusivity and without limitation in time. The Client does not have to seek any authorization from the Service Provider in order to exercise these rights, and the ownership thus acquired remains definitively acquired by the Client. The only elements excluded from this assignment are those belonging to third parties and integrated into the website: libraries, frameworks, fonts, software, extensions, images, videos and other resources subject to their own licenses. These elements remain governed by the licenses of their authors, from which the Client benefits under the conditions provided for therein; the Service Provider shall communicate to the Client, on request, the list of these elements and the applicable licenses. 8.2 Elements provided by the Client The Client warrants to the Service Provider that it holds all the necessary rights to the elements it sends to the Service Provider. It indemnifies the Service Provider against any third-party claim in this respect.
Article 9 — Confidentiality and GDPR
The Service Provider undertakes to process the Client's personal data in accordance with the General Data Protection Regulation (GDPR — EU 2016/679) and with the French Data Protection Act (loi Informatique et Libertés). The data collected is used exclusively in connection with the performance of the services and the business relationship. It is never transferred, sold or rented to third parties. The Client has a right of access, rectification, deletion and portability of its data, which it may exercise by contacting: apex.advisory.groupfr@gmail.com
Article 10 — Pricing terms and conditions of payment
10.1 Prices are stated in euros, inclusive of all taxes, and may be modified at any time by the Service Provider. The applicable prices are those in force at the time of validation of the order. 10.2 Payment is due on ordering, unless particular terms are agreed in writing. In the event of payment in installments, the Client irrevocably undertakes to honor all the installments provided for in accordance with the established timetable. 10.3 Any late payment automatically entails, without prior formal notice, the immediate suspension of all the services in progress, the immediate payability of all the sums remaining due, and the application of late payment penalties calculated at the key rate of the European Central Bank (ECB) increased by 10 percentage points. 10.4 The recovery costs incurred by the Service Provider in order to obtain payment of the sums due shall be borne by the Client, in accordance with Article L441-10 of the French Commercial Code.
Article 11 — Commencement of the services
Validation of payment by the Client constitutes its express and irrevocable agreement to the immediate commencement of the services ordered, including for contracts concluded at a distance. Upon receipt of payment, the Service Provider commits the human, technical and strategic resources necessary for the performance of the order.
Article 12 — Termination and end of the collaboration
12.1 Termination at the Client's initiative For monthly subscription offers, the Client may end the collaboration subject to 30 calendar days' notice given in writing to the Service Provider's email address. The services remain due until the expiry of the notice period. 12.2 Termination at the Service Provider's initiative In the event of a serious breach by the Client of its contractual obligations, in particular in the event of non-payment, disrespectful behavior or the communication of incorrect information, the Service Provider reserves the right to terminate the collaboration immediately, without notice or compensation.
Article 13 — Limitation of liability and absence of any guarantee of results
13.1 The services provided by APEX Advisory Group constitute best-efforts obligations and not obligations of result. The Service Provider cannot guarantee precise commercial results insofar as these depend on multiple factors beyond its control, in particular: the nature of the market and of the competition, the behavior of the algorithms of third-party platforms (Meta, Google, etc.), the intrinsic quality of the Client's products or services, local and national economic conditions, and the Client's responsiveness in the collaboration. 13.2 The liability of the Service Provider is expressly limited to the total amount of the sums actually received in respect of the service concerned, to the exclusion of any other direct or indirect damage. 13.3 The Service Provider may not be held liable for the consequences resulting from an interruption or modification of the services of third-party platforms (Instagram, Facebook, Google, etc.) over which it exercises no control.
Article 14 — Refund conditions and right of withdrawal
14.1 In accordance with Article L221-28 of the French Consumer Code, the 14-day right of withdrawal does not apply to contracts for the supply of services fully performed before the end of the withdrawal period, where the Client has expressly waived that right by validating its payment and accepting the immediate commencement of the services. 14.2 For professionals (legal persons or natural persons acting in the context of their commercial activity), the statutory right of withdrawal does not apply, in accordance with the provisions of the French Commercial Code. 14.3 The sums paid in respect of a service that has commenced are not subject to any refund, whether partial or total, whatever the reason invoked by the Client, the service being deemed to have been undertaken as soon as payment is validated.
Article 15 — Applicable law and disputes
These GTCS are governed exclusively by French law. In the event of a disagreement between the parties, they undertake to seek an amicable solution as a matter of priority within 30 days from the notification of the dispute. Failing an amicable resolution, the dispute shall be brought before the competent courts within the jurisdiction of the Commercial Court of Paris, to which the parties expressly attribute jurisdiction.
CGV rédigées et mises à jour en Janvier 2026.
APEX Advisory Group — Tous droits réservés.